Chile's pavilion at Expo Osaka 2025 exceeded one million visits, marking a key moment in Chile's participation in this international showcase. Since its inauguration on April 13, it has become a meeting point between Chile and Japan, where thousands of people have been able to discover the country's territorial, cultural and productive wealth.
Ignacio Fernández, CEO of ProChile, valued the milestone as a clear manifestation of the fulfillment of strategic objectives: "From the beginning we set specific goals in terms of country positioning, trade promotion and links with Japan. Having received more than one million people so far shows that we are on the right track. This achievement encourages us to continue projecting Chile as a reliable, diverse and prepared partner for the challenges of the future.
For Paulina Nazal, Chile's general commissioner for Expo Osaka 2025, this figure reflects the interest generated by the country in the international public: "Reaching one million visitors is a clear sign that Chile has been able to connect with people through an authentic, sensitive and balanced proposal between tradition and modernity. Our pavilion has been a platform to showcase the best of Chile, from its culture and landscapes to its commitment to sustainability and innovation".
Chile Pavilion at Expo Osaka 2025
Recognized for its architectural and sensory proposal, the pavilion presents an immersive experience centered on "Makün: The Cloak of Chile," a sheep's wool loom woven by 200 Mapuche craftswomen. Specialized media such as ArchDaily included it among the Expo's eight must-see proposals, while the Japanese portal Osharetecho highlighted it as a "hidden gem," underscoring its ability to move and connect with the public.
A diverse and present country
In its first three months, the pavilion has been the scene of several milestones: the celebration of the National Day led by President Gabriel Boric, the landfall of the Esmeralda School Ship, and the visit of business delegations from Sofofa and the CPC. There have also been thematic weeks dedicated to astronomy, fresh and dried fruits, seafood, meat, logistics, tourism, mining, sports and resilience.
For the remainder of the Expo, the program includes new activities focused on biodiversity, renewable energies, the commemoration of the 80th anniversary of Gabriela Mistral's Nobel Prize for Literature, and the "Chile Country of Women" week, inspired by the Marca Chile campaign, which will highlight the contribution of women and the country's progress in terms of gender equality.
"Chile is showing in Osaka an authentic and powerful image: a country that cares for its heritage, that is committed to sustainability and that looks to the future with responsibility and optimism. The public's response confirms that we are managing to connect emotionally with the world and project the best of our identity on a global stage of great relevance," emphasized María Teresa Saldías Morales, executive director of Fundación Imagen de Chile.
